The appointment of lawyer Dudena as head of the prizes and betting secretariat (SPA) was revealed in an article published in Brazil's Official Gazette of the Union.  The appointment of Dudena was witnessed by Rui Costa, chief of staff for the Brazilian government.

 In order to publish future frameworks and organise the structure of regulation, the Ministry of Finance established the SPA.  Prior to Simone Vincentini's appointment as head, the SPA was headed by the deputy secretary.

 In her career thus far, Dudena has dabbled in public and regulatory law.  His previous experience includes working as the National Association of Railway Carriers' (ANTF) legal manager.

 Executive secretary of Brazil's treasury Dario Durigan is friendly with Dudena.  They collaborated while Dilma Rousseff was president.

 Dudena's latest Brazilian position
 Late in December, the president of Brazil signed measure 3,626/2023 into law.
 As part of her new position, Dudena will oversee the licensing of gambling establishments in Brazil.  The country is now implementing market regulations following President Luiz Inacio Lula da Silva's signing of Bill 3,626/2023 into law in December of last year.

 Normative Ordinance No. 615, a set of new gambling regulations, was published last week by the SPA and the Brazilian Ministry of Finance.  One of the new regulations states that operators are not allowed to take bets made with cryptocurrency or credit cards.

 The Brazilian government is planning to finish the four-stage regulation rollout by the end of July 2024.  The initial and continuing step involves the implementation of frameworks for payments, security, and technology.

 The second step is for the SPA to release its anti-fraud, anti-money-laundering, and counter-terrorism-financing policies.  Advertising processes, together with technological and security considerations, will be the emphasis of the third stage.  Stepping back to examine the industry's role in supporting ethical issues will be the final focus.

 Ads for sports betting must be governed by rules set out by the Ministry of Finance
 Earlier in April, it was also stated that Brazilian sports betting advertisements would have to follow the rules set out by the ministry of finance.

 The General Competition Regulations of the Brazil Football Confederation (CBF) for 2024 state that advertisements must adhere to certain standards; for example, advertisements by unlawful operators are forbidden.

 Marketing that promotes gambling as a socially acceptable hobby or as a remedy to financial problems is likewise prohibited, as are advertisements that make unfounded claims about the likelihood of winning.

 It is also against the rules for operators to promote gambling items using famous people or other powerful figures.